Harris Kaplan
Addressing the Problem of Product Revenue Underperformance
Companies tend to overestimate their product’s differentiation and underestimate the difficulty of changing physician and patient behavior.
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INSIGHTS
We equip our clients with actionable insights drawn from meticulous analysis of data, firsthand experience, and comprehensive interviews. The contextual evidence we provide enables quick, confident decision-making. We're known for our unique ability to view opportunities and challenges from both the company's and the customer's vantage points, offering a nuanced perspective that can't be found anywhere else.
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